Ultrasound Vs. Mammogram

One of several experimental series for the Houston Methodist social channels offering expert advice on common concerns. This video featured one of their premier radiologists discussion ultrasound versus mammograms. The biggest experiment in this video was, contrary to our usual process of capturing custom b-roll for content, we used stock footage to emphasize the expert’s and host’s lines in an attempt to speed up the script-to-release process. I was responsible for the edit and audio mix.